2024 Convention Schedule

Utah REALTORS® Convention 2024 Featuring Deb Gabor, Leading Branding Expert and author of

Schedule, locations, times, events, and speakers subject to change.

Wednesday, Sept. 4, 2024

Leadership Academy – invitation only

Sept. 4 – 11 a.m.-4 p.m.
Balboa 1 – Omni San Diego

This is an invitation-only class for members of the 2024 Leadership Academy.

CRS Class – “Top of Mind Awareness”*

Sept. 4, 12-4 p.m.
Gaslamp 2 – Omni San Diego
Instructor: Kim Cameron
4 CRS Credits
Register Here

*Not included in Convention registration fee. This class is hosted by the Utah Residential Real Estate Council and requires a separate registration. Register here.

In this dynamic half-day course, attendees will learn and apply advanced techniques for remaining top of mind with their spheres of influence. Through a series of engaging discussions and activities, you will explore the effective use of social media, neighborhood farming and other marketing strategies to distinguish yourself as the trusted adviser for existing and prospective clients. Leave with an action plan that you can confidently implement to enhance and maintain your brand to generate a continuous stream of repeat and referral business.

Registration Open

Sept. 4, 3-5 p.m.
Grand Ballroom Foyer North – Omni San Diego

Pick up your registration materials and get answers to your conference questions.

Thursday, Sept. 5, 2024

Registration Open

Sept. 5, 7 a.m.-5:30 p.m.
Grand Ballroom Foyer North – Omni San Diego

Continental Breakfast

Sept. 5, 7-8 a.m.

Grand Assembly: “Irrational Loyalty: The Secret to Unstoppable Real Estate Success”

Sept. 5, 8-9:30 a.m.
Keynote Speaker: Deb Gabor
Grand Ballroom Salon AB – Omni San Diego
Sponsor: Fieldstone Homes

In this action-packed keynote with bestselling author and brand expert Deb Gabor, learn how you can create “Irrational Loyalty” — a bond so strong clients would feel they were cheating on you were they to choose a competitor.

Use the power of Irrational Loyalty to transform your real estate business with strategies that will make clients fall in love with your brand.

Key Takeaways:

  • Gain a clear understanding of what constitutes a brand and the unique concept of Irrational Loyalty.
  • Learn how strong branding informs effective marketing strategies that attract and retain clients.
  • Discover how the world’s most valuable brands create Irrational Loyalty and how you can apply these practices to your real estate business.
  • Walk away with tangible and actionable exercises you can use immediately to enhance your marketing and grow your brand.
  • Create a strong, emotionally resonant brand that’s the difference between a client’s first choice versus an afterthought.

Deb Gabor’s insights and data-driven approach will equip you with the tools to build a brand that not only attracts clients but keeps them loyal, ensuring long-term success and profitability for your business.

NAR First Vice President Kevin Brown will also provide you with the latest updates from the National Association of REALTORS®.

“Shift Happens!”

Sept. 5, 9:45-10:45 a.m.
Instructor: Pam Ermen
Grand Ballroom Salon AB – Omni San Diego

Major industry changes and market challenges have intersected to cause unprecedented upheaval in real estate. Successful agents are seizing early adoption, digging in, strengthening their resolve, and learning how to maximize this period of opportunity. In this session, we’ll do more than discuss the challenges at hand; you’ll gain the relevant skillsets and dialogues needed to reinvent your buyer and seller experience and restructure your buyer and seller presentations! We’ll also discover how to manage the shifts in your specific market with available market data and resources to help you predict its future direction!

Association Executives Training

Sept. 5, 9:45 a.m.-12 p.m.
Gaslamp 2 – Omni San Diego

“How to Run Your Business Better”

Sept. 5, 11 a.m.-12 p.m.
Instructor: Kim Cameron
Grand Ballroom Salon AB – Omni San Diego

In this session, you’ll learn how to constantly fill your pipeline, work smarter, and make better business decisions.

Lunch on Your Own

Sept. 5, 12-1:45 p.m.

Enjoy the plethora of dining options in San Diego’s Gaslamp District.

Leadership Roundtable – invitation only

Sept. 5, 12:15-1:15 p.m.
Grand Ballroom Salon AB – Omni San Diego

“Managing Seller Expectations in a Changing Market”

Sept. 5, 1:45-2:45 p.m.
Instructor: Pam Ermen
Grand Ballroom Salon AB – Omni San Diego

Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on redefining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, showcasing property for top dollar and defining LOCAL market conditions vs. national market generalizations.

Takeaways include:

  • Control the selling process when representing sellers using tangible strategies.
  • Describe the difference between pent-up demand and normal market activity in terms of absorption.
  • Identify top-dollar strategies to contribute to the successful sale of any property.

“Art of Effective Communication”

Sept. 5, 3-5 p.m.
Instructor: Bryce Olsen
Grand Ballroom Salon AB – Omni San Diego
Sponsor: OnQFinancial
2 elective real estate C.E. credits

One of the most crucial factors in our success in the real estate industry is our ability to communicate and get along well with other people. Everyone has their own communication style and often more than one. Knowing what these styles has a tremendous impact on your ability to communicate effectively. This course is designed to teach you your communication styles and how to communicate with people who have a different style(s) than your own. Learning how to communicate with the range of styles will increase your client experience, conversion rates,  negotiation skills and more. If you are ready to start getting more of what you want, this class is for you.

Pool Deck Party

Sept. 5, 6-9 p.m.
Palm and Sail Deck – Omni San Diego

Join us on the Omni pool deck for a party featuring dinner and live entertainment.

Friday, Sept. 6, 2024

Registration Open

Sept. 6, 7 a.m.-12:15 p.m.
Grand Ballroom Foyer North – Omni San Diego

Continental Breakfast

Sept. 6, 7-8 a.m.

“Forms Update”

Sept. 6, 8-9 a.m.
Instructors: Kreg Wagner and Shane Norris
Grand Ballroom Salon AB – Omni San Diego

Confused about the NAR settlement? We’ll teach you how to use new and updated UAR forms so you’re in compliance with both the settlement and Utah law.

“Legal Panel”

Sept. 6, 9:15 a.m.-12:15 p.m.
Instructors: Various
Grand Ballroom Salon AB – Omni San Diego
Sponsor: Utah Rental Housing Association

Get up to speed on the many legal issues affecting the real estate industry. Bring your questions, and our panel of attorneys will help you navigate recent and upcoming changes.

Lunch on Your Own

12:15 p.m.

Enjoy the plethora of dining options in San Diego’s Gaslamp District.

Padres Game**

Sept. 6, 6:40 p.m.
Petco Park
Buy Tickets

Use Promo Code: HQRY5L

(**Not included in Convention registration fee. Purchase tickets here. Preferred section: 115; Promo code: HQRY5L)

The San Diego Padres play the San Francisco Giants at Petco Park. If you’re staying at the Omni, enjoy exclusive skybridge access to the game. Plus, the stadium will hold a Friday night “Party in the Park” happy hour from approximately 4-6:30 p.m. prior to first pitch.