Today’s Realtor® Legal Tip – Whether you are on a real estate Team or on your own, don’t forget to prominently display your Brokerage Name
April 18, 2017
Author: Curtis Bullock
Today’s Realtor® Legal Tip – Whether you are on a real estate Team or on your own, don’t forget to prominently display your Brokerage Name on all your real estate signs, flyers, business cards or any other advertising. A good rule of thumb is to clearly and conspicuously identify the Brokerage name in the advertisement such that anyone looking at the advertisement would understand you or your Team are affiliated with a brokerage.
In the latest Utah Division of Real Estate Newsletter, several agents were fined for not including their Brokerage name in their advertising. So don’t get caught in this trap.
Across the county there are other state’s dealing with this issue as well as it relates specifically to Team advertising. The California Real Estate Commission recently issued an alert to all agents and brokers urging real estate Teams to make sure they include their Brokerage name in any advertising so the public isn’t misled into believing the Team is the broker. Other states like South Carolina are also enacting laws to make sure real estate teams prominently display the brokerage name in their advertising.