Selling
a Home?
Unlike
many real estate agents who are simply licensed by their state
to do business, REALTORS® have taken additional steps to become
members of the local board of REALTORS® and have agreed to
act under and adhere to a strict Code of Ethics.
This
membership obligates them to be fair to all parties involved in
a transaction, be it buyer, seller or cooperating agent. Be sure
your real estate agent is a REALTOR®.
- The REALTOR®
you list your home with works for you and with you throughout
the homeselling process. It is the business of a REALTOR®
to help you sell your home with minimum delay, and to help
you realize every dollar it's worth.
- A REALTOR®
knows the local housing market and is informed about current
financing methods that allow prospects to become homeowners.
A REALTOR® can help you set a fair market price and can
advise when seller financing might be in your best interest.
- A REALTOR®,
by listing your home with a Multiple Listing Service, can
work with many other REALTORS® to assure you a far wider
range of prospective buyers.
- A REALTOR®
frees you from the time, effort and not-so-obvious details
involved in the sale of your home. With so many resources
available, a REALTOR® may be able to help you come out
with the same amount of dollars or more than you could command
by selling it yourself.
- A REALTOR®
does a lot of homework back at the office in order to sell
your home. The home is listed, ads are placed, telephone inquiries
are handled, and appointments for showing are arranged with
your convenience in mind.
- A REALTOR®
knows how to merchandise your home. Objectivity in responding
to buyer objections and in presenting offers and counter-offers
is maintained until an agreement is reached.
- A REALTOR®
will advise prospects of all aspects and conditions of your
home, even faults that you don't intend to correct. This protects
you from later objections, and if a buyer likes everything
else, one objection need not be a serious drawback. Your forthrightness
will be appreciated.
- A REALTOR®
is interested in bringing together buyer and seller to negotiate
an agreement satisfactory to both parties. Before the first
showing and beyond the final sale, you'll get the know-how
and service you look for in a real estate professional who
knows how to sell your home.
- A REALTOR®
can offer you many suggestions to prepare your home so it
looks its best when being shown to a buyer.
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